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Off-The-Wall Venues for Creative Product Launches

Posted by Yasmin Vaughan-Williams on 30th August 2019

Written by: Yasmin Vaughan-Williams

Product launches are one of the best ways to demonstrate what your brand is all about and a chance to really impress and immerse those that get to experience it. In order to leave a long-lasting impact on your guests the perfect venue is a must, the more innovative the brand is, the more creative the venue needs to be.

So, if you’re struggling to envision the ideal venue for your next product launch then don’t worry, we’ve got you covered. Let us take you through our top picks for the best off-the-wall venues in the heart of London, sure to capture imaginations and allow creativity to reign.

Factory 45

This 500sqm refurbished warehouse in the heart of Borough has immense branding and production potential and an artistic flair to inspire creativity, making it the perfect location for stylish product launches. With a capacity of 300, this hub for the arts emits strong urban vibes and an edgy atmosphere to keep your guests engaged and bring your brand to life.

Discover Factory 45 here


Taking you all the way back to 1826, the distressed interiors of this grade II listed chapel from WWII is more than enough to immerse your guests into a unique brand. Being one of the most unconventional and captivating dry hire venues in London, this incredibly unique venue features enchanting and original stained-glass windows, creating an atmospheric impact with its derelict backdrop.

Discover Asylum here

The Flower Pot

Situated alongside Regent’s Canal and neighbouring all the action of Shoreditch, is a majestic blank canvas venue just waiting to be transformed. With a 25-metre skylight running down the middle of the venue, the Flower Pot is flooded with natural daylight. Filled with flowerbeds, hanging plants and living walls, this quirky loft venue will bring your product launch to life and allow guests to be at one with nature.

Discover The Flower Pot here

The Depository

This atmospheric space which was once used as horse stables is the perfect setting to inspire your guests and get them thinking outside of the box. Featuring original aesthetics including the spiral staircase and retro lift shaft, this vintage venue is ideal for creative brands to launch their next product. All four floors present an abundance of natural daylight which highlights the exposed brick walls and original oak floorboards.

Discover The Depository here

Violin Factory

This hidden gem is arguably one of the most unique spaces in central London and one that will definitely impress guests. Originally used as a functioning violin factory, the building was dramatically remodelled, now bringing a dynamic, daring and futuristic design which even earned it a moment of fame on the TV show Grand Designs. Featuring two polished rooftop terraces and a private cinema, this venue is one to hire exclusively to really astonish your guests.

Discover Violin Factory here

4 Princelet Street

Located just a stone’s throw away from the renowned Brick Lane sits a magnificent Georgian townhouse from the 18thCentury. This unique time capsule features 15 unaltered rooms which each tell a story simply within the atmosphere each one creates. Boasting stripped back wooden floors and exposed brickwork, the worn and aged interior of 4 Princelet Street will add an eccentric and flavourful touch to your product launch.

Discover 4 Princelet Street here

100 Barrington

100 Barrington brings a raw and rustic vibe to the edge of busy Brixton. With 1,500 sq ft to play with in this blank canvas space, the opportunity for branding is limitless! Maintaining its original features when it was once used as a furniture factory, this event venue offers pristine brickwork and exposed beams, not to mention the tonnes of natural daylight pouring in and the exotic hanging foliage. If you want to really showcase and elevate your brand, 100 Barrington is a venue that should be in the centre of your mind.

Discover 100 Barrington here

Hello Darling

Hello Darling is a fantastical home for imagination which oozes personality. From the neon and pastel colours throughout to the botanical bar serving floral cocktails, this quirky new restaurant and bar will bring a touch of theatricality to your brand launch. This stunning new venue has a variety of secret spaces to explore including an opulent kitchen and a seductive master bedroom, ideal if you’re looking to create an immersive launch where guests can explore different activations.

Discover Hello Darling here

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