We recently spoke to Elizabeth deBerry, Business Development Manager at TT Liquor to get an exclusive look behind the scenes at this quirky hidden gem…
Tell us a little bit about your venue
Essentially, we’re a multi-faceted venue set over four floors in an old converted Victorian police station on Kingsland Road, Shoreditch, dedicated to all things related to high-quality alcoholic beverages. As well as having an intimate cocktail bar down in the cellar underneath our specialist liquor store, we hold regular cocktail making classes, tastings down in our vaults (converted holding cells), culinary events, film and documentary screenings, and much more. Versatility is the operative word when it comes to TT.
Sound’s fantastic! What would you say is the ideal-sized event for you to host?
We don’t have an “ideal” size. We think every event deserves the same level of care and attention to detail, no matter the size.
There have been such a variety of events held here, from small private parties in one of the tasting vaults, to full venue takeovers by brands such as Angostura, each one has been unique and exciting in it’s own way.
What do you love most about being a part of the TT Liquor team?
At TT Liquor, every member brings something unique, and there’s a real sense of family and teamwork. We all love this venue and want all our guests to have a fantastic time here too.
What element of the venue do you consider to be the wow factor?
On the face of it, TT Liquor just appears to be a small Liquor Store on Kingsland road; it’s amazing how many different spaces we have beyond that, that you’d never imagine existed at first glance. There’s a whole subterranean Cellar Bar, the lounges up on the second floor. It seems like the screening room definitely seems to surprise everyone the most. No one expects that behind that door will be a cinema screen and vintage reclaimed seats, green velvet curtains and wall mounted lamps; it really transports you back to a time when film was celebrated as the king of media.
We absolutely love that vintage Screening Room! Any top tips for our readers when it comes to selecting an event venue?
Think about what you cannot compromise on (date, time, capacity, location) and then narrow your search down to venues that match those criteria; being specific on what you absolutely must have will help you to create a list of the most suitable venues, there are so many places to choose from in London, it’s easy to get overwhelmed!
What sets you apart from other London event venues?
Our ability to transform our venue for a multitude of purposes makes us a versatile option. We love that we can create bespoke events for our guests, combining multiple spaces; perhaps a film screening followed by a pop up dinner, a cocktail masterclass after a full day of boardroom meetings or a workshop, or simply an exclusive hire of the cellar bar with a bespoke cocktail menu specific to a company’s requests.
What kind of catering is available for corporate events?
We frequently curate bespoke drinks packages to enhance our guests events. This can be anything from having welcome cocktails ready upon arrival, prepaid drinks as add ons to venue hire, custom designed cocktails themed to your event, or even something as simple as a glass of Prosecco as part of a welcome reception.
In terms of food options, we have an onsite kitchen that has been used by many chefs as part of the pop-up dining and supper club events we’ve held here. We’re more than happy for our guests to bring in their own caterers as part of their event, or we can arrange it on their behalf.
Tell us about one of the most creative events that’s been held at TT Liquor to date
One of the most recent examples would be The House of Angostura, who converted the whole venue into what really can only be described as a carnival of Angostura Rum cocktails, street food, performances, as well as live music. There was a mini-cinema experience featuring hot buttered rum popcorn, a cocktail making masterclass with the Angostura national brand ambassador, as well as stunning performers in full Caribbean carnival attire for attendees to admire and enjoy. They even set up a real-life butterfly house in our Aviation room, which featured a bespoke tropical enclosure replete with indigenous plants, fruits and rare species of butterfly.
Wow, sounds like such a unique and creative event to host! Do you have any exciting developments on the horizon that we can share with our readers?
Things are always evolving and growing at TT Liquor. We’ll be continuing our monthly cinema screening this year, which will see us partnering with new liquor brands to create a cocktail pairing with each film. We’re also in the process of building a secret Roof Terrace which will be available for our guests to privately hire as part of their events from May; and we’re relaunching our cocktail masterclass company, Mixology Events, which will be offering mobile bar hire and cocktail classes at external venues. Stay tuned for updates on this project.
It sounds like it’s going to be a busy year for TT Liquor! What would you say are the key elements required to deliver a successful event?
Communication, attention to detail, and pre-emptive problem solving. Also being prepared to get thrown in the deep end; last minute changes are a reality of the events industry, and being flexible makes for a less stressful lead up.