An occasional interview series with venues in London, we spoke to Anna Glinkowska, Sales Manager at Good Hotel, for an insightful look into this unique, floating hotel…
Tell us a little bit about your venue
Good Hotel London is really unique among venues in London, a floating hotel offering premium hospitality with a cause. We have a beautiful and unique venue, right on the water on the Royal Victoria Dock. We took a former Dutch government-owned immigration detention vessel and re-purposed, re-cycled, regenerated it into a spectacular, fun, living breathing hotel and community. Our spaces are at the cutting edge of design, but are also open and inviting to foster collaboration and conversation. We have interesting spaces like industrial styled meeting rooms and cleverly planned bedrooms, to rooftop bars with view of the Thames river, the flying Emirates Air Line, and the striking O2. The cause side of our venue is also important. We’re not your ordinary hotel – we are a social business, with every penny we make, we are committed to supporting our social causes, NGO partners and unique training programmes.
What’s the ideal-sized event for you to host?
Our spaces can host up to 120 people on the Rooftop Terrace as well as cocktail standing reception in our Living Room for the same number of guests. Our meeting rooms are perfectly suited to cater for up to 70 delegates seated.
The style and design is certainly amazing! Who designed it and what was the inspiration behind it?
Two young Dutch designers took on the challenge of designing the floating Good Hotel: Remko Verhaagen, Art Director and Sikko Valk, Lead Designer. Pure is premium to us. We didn’t select golden taps or use marble table tops to create a premium look and feel. Instead, we found luxury in simplicity and originality. Much like you would see in a Dutch home, we mixed design classics by Lensvelt and Moooi with everyday design from Hema and the items we designed ourselves for Good Hotel. This natural mix gives the interior its unique personal character. We used no nonsense materials, colours and textures such as steel, concrete and wood, taking inspiration from the conceptual approach of Dutch design. We were looking for the right blend of the industrial and the natural. Showing the construction and sturdiness of the building and combining it with elements, materials and textures that make you feel right at home. With touches of humour, and sign posts to our charitable story, we think we have created a confortable space for people to come have fun, and feel inspired.
What do you love most about being a part of the Good Hotel team?
Being a part of the Good Hotel team is less about working for a thriving enterprise (which is great!), but more about being a part of an inspiring community of people who are trying to do truly good business. I love that we balance a quality offering to our customers, which looks and feels great, but also, invites its customers to be a part of a bigger mission – to do business differently, and do what we can to make the world a better place. Good Hotel London and the Good Hotel Group is a profit for non-profit social business. So when you support our hotel, you also support our NGO partner Ninos de Guatemala, and you also help us with our Good Training scheme which supports those unemployed in the local community to re-skill and reintegrate into society. This is what I love the most about Good Hotel!
What element of the venue do you consider to be the wow factor?
Too many to name here – but (1) the fact that we are a social business, using our profits to support good work and our charitable causes. (2) Our minimal industrial design, with hints of Dutch warmth, fun and charm. (3) We are literally on the water! With an amazing rooftop bar looking right onto the Thames, it’s calming and beautiful and an exciting place to host your next dinner, meeting or party.
Any top tips for our readers when it comes to selecting an event venue?
Choose a venue that will resonate with your event theme and purpose, that will also inspire and excite your attendees.
What sets you apart from other venues in London?
We are a very unique space, with an inspiring story and history. The way we look and the way we do business is unlike anything else in London.
What kind of catering is available for corporate events?
We provide our own in-house catering serving all day dining starting from delicious Good breakfast, healthy and full of goodness Lunch, Snacks and Dinner. Our chefs are passionate about fresh locally sourced ingredients, and providing the best quality food for your event. As we source seasonally, our menus are constantly changing in line with our suppliers – this is what allows us to be environmentally friendly and sustainable.
Tell us about one of the most creative events that’s been held at Good Hotel to date?
We had a great opportunity to host a networking party for one of the most globally recognised tech companies who decided to transform our Living Room into a beautiful and mesmerising garden. It was such a fun event to develop from start to finish, showing that with a great imagination you can create spectacular effects.
Do you have any exciting developments on the horizon that we can share with our readers?
We will be working hard over the coming months to develop our in-hotel storytelling and host some fun events and foster inspiring partnerships with our London friends, like event-venues.com! We are also planning to expand our Good Group with new hotels opening very soon in exciting locations.
What would you say are the key elements required to deliver a successful event?
Good planning! Being super organised is very important. Try to offer something new and unique that will keep people talking months after your event ends.
What would be the perfect event for the Good Hotel setting?
We’re flexible – we would love to find creative ways to support a whole range of events – but your next celebration, product launch, or board meeting would be well suited to our spaces.
If Good Hotel were a person, past or present, who would they be?
Professor Muhammad Yunus, Nobel Peace Prize laureate who defined the concept of social business and inspired our business model. Like him, we are passionate about helping businesses to be successful and make a profit, but with the primary objective of benefitting society and making the world a better place. We are optimistic, we are do-ers, and we are creative.
What is the Good Hotel mantra/philosophy you live by, or quote that sums you up best?
We believe all business should be social business – we want to set the best example we can for others by showing the world of hospitality and beyond how you can have a beautiful product, an inspiring offering, be successful, but always ensuring that we do good by putting our people and our communities first, every step of the way.